The Top 10 Benefits of Article Marketing

Every single business owner can benefit from article marketing. It
doesn't matter if you provide a service, sell a product, market
information or are involved in direct sales or affiliate marketing.
Article marketing is a fantastic tool to build your business.

What is article marketing?

It is simply the practice of writing articles and publishing them
online via your choice of the thousands of article directories
available. These article submission directories range from niche
specific to broad based. Here are the top 10 benefits of article
marketing.

#1 Provide valuable knowledge. The articles you submit and
publish help people solve their problems, learn more, and find the
answers to their questions. It doesn't matter what type of
business you own, you have knowledge people are looking for.

#2 Build credibility. When you share your knowledge with people,
you help to establish yourself as an expert. The more knowledge
and information you provide, the more credibility you have.

#3 Increase brand awareness. Article directories have a broad
reach. You submit your article to them, they publish it online AND
your article is available for reprint on blogs and websites around
the world. Not to worry, the businesses that use your article keep
your contact information, links, and bio 100% intact. Write a good
article and it could be published in 500 different website. Each one
of these websites has their own target market and group of
visitors who will, once they read your article, be aware of you and
your business.

#4 Increase exposure. Advertising and marketing rule of thumb
says it takes 3 to 7 exposures for brand recognition. That means if
someone sees something related to your business, an article, your
logo, an online ad, a few times, then you'll be part of their
conscious. Think about how many McDonald's commercials you
saw as a child. Whether you like the place or not, it's likely the
first thing you think of when someone says fast food. Article
marketing helps you reach your customers and potential customers
several times.

#5 Drive traffic to your website. Each article you write will have a
bio box. Your bio will include a link to your website. If you include a
little teaser at the end of your article then your reader's will click
through to your website to learn more about your business and
what you have to offer.

#6 Promote your products or services. Your article can help to
promote your products or services. While you will want to make
sure the article provides value, no one wants to read a sales pitch,
you can throw in a few "suggestions" to promote your business.

#7 Increase SEO with links. The more people that publish your
article, the more links you'll have back to your website. Search
engines look for quality links to your website when determining
your ranking.

#8 Earn new customers. Article marketing will give you new
customers. Whether your business is brand spanking new or
you've been in business for decades, you will gain new customers
from article marketing. It's almost guaranteed. Searching for a
solution, they'll hop online to do some research, they'll find your
article, you'll impress them with your knowledge, they'll click to
your website and bam! New customer.

#9 It is one of the easiest forms of marketing you can do. If you
already have content written, article marketing is literally a cut and
paste operation.

#10. It is free. 99% of the article directories are free. A few offer
upgrade services that offer a few features you may be interested
in. Even if you choose to pay for these features your ROI is going
to be very high.

Article marketing is a win win opportunity. You win by increasing
your exposure with a free marketing tool and your customers win
because they benefit from your knowledge.




About the author:

Mindy Benkert is a successful internet marketer and mom. Mindy wants to teach you How to Promote Your Business to SUCCESS! Oh, did I mention, she will do it for free? Sign up today!